Ethics still count
good business cannot be conducted without them.
Every business has the responsibility of upholding the basic ethics of how business is properly conducted. It is, however, the businesses that are aware of their presence within the community that have the opportunity to stand above the rest. These are the businesses that, regardless of their product or service, understand the importance of maintaining a positive influence on the community. These are the businesses that are always building up—never tearing down.
Every business has a unique set of opportunities to have a positive impact on the community. The most immediate opportunity, however, is in the graphics that are seen by all those have contact with the business, such as advertisements, logos, and promotions, that a company chooses to use to represent itself. It is the choice of those that make the decisions of a business whether their products and services are represented in a ethical, socially responsible, and honest manner or not. So, it is my determination that while there is no harm in graphics being fun, playful, and even a little flirtatious they must always support social mores and never be negative, condescending, or demoralizing.
